Harley-Davidson steps up to educate and support the rising trend of women riding motorcycles
Yvonne McAvoy
LadyMoto Content Editor
Women that ride and buy motorcycles have been on a steady rise in the last decade. According to the 2008 Motorcycle Industry Council Owner Survey, female ownership of motorcycles crossed the 10-percent mark, increasing from 9.6 percent in 2003 up to 12.3 percent in 2008. One manufacturer, Harley-Davidson, is stepping up more to support and educate this rising demographic.
Leslie Prevish was just what The Motor Company needed to head this initiative. Prevish, a 20-year riding veteran, had been a strong advocate for women riders since she began riding. She became Harley-Davidson’s Women's Outreach Manager and was soon joined by Laura Scherr. Together, these two women create women-specific rides and events, hold classes geared toward new riders, and publish educational and marketing materials targeted at attracting this ever-growing sector of female motorcycle customers.
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