Harley-Davidson: Free Country Campaign

Harley-Davidson enthusiasts share inspiration to rider free; online program sparks discussion and showcases 2010 motorcycles

Press Release

Americans from all walks of life know what freedom feels like. And they have plenty to say about it. Harley-Davidson also knows what freedom is all about and they are giving it a voice on the Free Country section of Harley's Web site.

Visit here and you'll find statements on the freedom and inspiration of riding a Harley-Davidson motorcycle. There is also the opportunity to create your own banner ad with a freedom statement relating to a specific 2010 Harley-Davidson motorcycle, all of which can be shared on social media sites.

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AMA MX: Budds Creek

Motocross: Reed claims an early championship victory with two rounds to go

Tyler Hopper

AllAboutBikes.com Staff Writer

Chad Reed rode to victory at Budds Creek Motocross Park in Mechanicsville, Md., despite adverse weather conditions. The victory, and points earned, enabled Reed to claim the title of 2009 Lucas Oil AMA Pro Motocross Champion with two rounds to go.

The two-time AMA Supercross champ leads second place Andre Short by 104 points in Championship standings. A number great enough for the rider to claim victory with two rounds left in the Championship. Reed rode to victory five times this season, a feat accomplished during the first year he ever won an AMA Motocross event.

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MSF Ride On! Write On! Contest

Prizes for best slogans about women and motorcycling include gift certificates up to $599 from Whitehorse Gear

Press Release

The Motorcycle Safety Foundation (MSF) is hosting a contest for a new slogan about women and motorcycling. The MSF Ride On! Write On! Contest will be launched at the International Women & Motorcycling Conference in Keystone, Co., August 18-22, 2009.

The goal of the contest is to generate ideas for a slogan that will be used primarily for women’s shirts, as well as other items the MSF may choose to make available for sale. The message (up to 10 words) should reflect how essential it is to get started in motorcycling the right way – by taking the MSF RiderCourseSM – and how uplifting that accomplishment can be.

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H-D Promotes Women Riders

Harley-Davidson steps up to educate and support the rising trend of women riding motorcycles

Yvonne McAvoy

LadyMoto Content Editor

Women that ride and buy motorcycles have been on a steady rise in the last decade. According to the 2008 Motorcycle Industry Council Owner Survey, female ownership of motorcycles crossed the 10-percent mark, increasing from 9.6 percent in 2003 up to 12.3 percent in 2008. One manufacturer, Harley-Davidson, is stepping up more to support and educate this rising demographic.

Leslie Prevish was just what The Motor Company needed to head this initiative. Prevish, a 20-year riding veteran, had been a strong advocate for women riders since she began riding. She became Harley-Davidson’s Women's Outreach Manager and was soon joined by Laura Scherr. Together, these two women create women-specific rides and events, hold classes geared toward new riders, and publish educational and marketing materials targeted at attracting this ever-growing sector of female motorcycle customers.

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Turn 100, Ride Harley

Woman celebrates birthday milestones on the back of a Harley!

From Various Press Releases

Helen Self, who still remembers her parent’s covered wagon, climbed aboard her son-in-law’s Harley Davidson and cruised through downtown Missoula, Montana to celebrate her 100th birthday.

This isn’t her first ride to celebrate a birthday milestone; she did the same thing five years ago when she turned 95!

Obviously, she’s not your typical grandmother. She still dates, enjoys dancing and is even considering learning to ride her own bike!

August 17 has been proclaimed Helen Self Day by Missoula’s Mayor John Engen.

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British Superbike: Round 8, Brands Hatch

Camier hat-trick betters record, tightens grip on title chase at Brands Hatch Grand Prix Circuit for MCE Insurance British Superbike Championship in association with Pirelli

British Superbike Press Release

Leon Camier enjoyed a hat-trick of victories in the eighth round of the MCE Insurance British Superbike Championship in association with Pirelli at Brands Hatch to not only increase his lead in the title stakes but also go one better than the record of race victories in a season set by former triple champion Niall Mackenzie.

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Mladin’s Open Letter

Six-Time AMA Superbike Champion Mat Mladin announces his retirement at the end of the season in an open letter to the public

Press Release

“After so many great years of racing in the USA, I will retire from AMA racing at the end of the 2009 racing season in New Jersey.

My career has been long and above and beyond my wildest expectations. I won my first national championship on dirt bikes back in 1981 (28 years ago) and have had an amazing career ever since.

If I had my time again, I would not change a single decision I have made, in life or in racing.

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