MSF Ride On! Write On! Contest

Prizes for best slogans about women and motorcycling include gift certificates up to $599 from Whitehorse Gear

Press Release

The Motorcycle Safety Foundation (MSF) is hosting a contest for a new slogan about women and motorcycling. The MSF Ride On! Write On! Contest will be launched at the International Women & Motorcycling Conference in Keystone, Co., August 18-22, 2009.

The goal of the contest is to generate ideas for a slogan that will be used primarily for women’s shirts, as well as other items the MSF may choose to make available for sale. The message (up to 10 words) should reflect how essential it is to get started in motorcycling the right way – by taking the MSF RiderCourseSM – and how uplifting that accomplishment can be.

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H-D Promotes Women Riders

Harley-Davidson steps up to educate and support the rising trend of women riding motorcycles

Yvonne McAvoy

LadyMoto Content Editor

Women that ride and buy motorcycles have been on a steady rise in the last decade. According to the 2008 Motorcycle Industry Council Owner Survey, female ownership of motorcycles crossed the 10-percent mark, increasing from 9.6 percent in 2003 up to 12.3 percent in 2008. One manufacturer, Harley-Davidson, is stepping up more to support and educate this rising demographic.

Leslie Prevish was just what The Motor Company needed to head this initiative. Prevish, a 20-year riding veteran, had been a strong advocate for women riders since she began riding. She became Harley-Davidson’s Women's Outreach Manager and was soon joined by Laura Scherr. Together, these two women create women-specific rides and events, hold classes geared toward new riders, and publish educational and marketing materials targeted at attracting this ever-growing sector of female motorcycle customers.

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Turn 100, Ride Harley

Woman celebrates birthday milestones on the back of a Harley!

From Various Press Releases

Helen Self, who still remembers her parent’s covered wagon, climbed aboard her son-in-law’s Harley Davidson and cruised through downtown Missoula, Montana to celebrate her 100th birthday.

This isn’t her first ride to celebrate a birthday milestone; she did the same thing five years ago when she turned 95!

Obviously, she’s not your typical grandmother. She still dates, enjoys dancing and is even considering learning to ride her own bike!

August 17 has been proclaimed Helen Self Day by Missoula’s Mayor John Engen.

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